What is Burattino?
The name “Burattino” means “puppet” in Italian. Just like a marionette is only wood without the artist’s hand, dough is just dough—until it’s shaped with care into the perfect crust. That artisan touch is at the heart of what we do. Burattino is about transforming simple ingredients into unforgettable experiences—and setting the standard for what California-style pizza should be: thin, crunchy-yet-chewy crust, edge-to-edge toppings, and bold, imaginative recipes.
Today, Burattino has over 2.7 million followers across Instagram, TikTok, and Facebook. Our content reaches up to 250 million people every month. We’ve become a viral phenomenon and a must-visit destination for pizza lovers everywhere. With every slice, every post, and every bite, we’ve become the face of California-style pizza to the world.
A BIT OF HISTORY
Burattino Pizza started in 2016 in an unlikely spot—right next to a tire shop in San Pedro. From the beginning, the odds were against us. The small parking lot had no foot traffic, and there were no nearby businesses to support a lunch crowd. To top it off, San Pedro, with its large Italian and Croatian population, had tough competition for pizzerias. In fact, the area was known as the place where pizzerias come to die.
But Burattino didn’t just survive—it thrived.
With no way to attract customers on foot, we turned to the one place where everyone could find us—social media. It started simple: we pointed an iPhone at our signature 120-pepperoni pizza as it was being sliced, letting people hear that satisfying crunch. “Crunch, Baby, Crunch” took off on social media, and before long, we were connecting with people all over the world.
So, what’s our secret? Honestly, it’s not a secret at all. It’s the oldest truth in the world: when you pair great food with genuine hospitality, it makes people happy. And in the end, isn't that what life's all about?
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